Liz Haywood, copywriter

Perhaps you have never thought of opening an ecommerce store before COVID19? Well, the world has changed and so too your business will need to evolve to play a part in this new way of doing business. Ecommerce can be a powerful strategy for your business, there’s a few things you should consider before starting.

Small business marketing is one of those tasks that you tend to push aside as other more pressing tasks rear their ugly head and take over. So without wasting any time, let’s get into my 5 tips to make time for marketing.

Want to know how to max your blog SEO results for little effort? Of course you do, who wouldn’t!

Trust is designed to remove the fear between the customer and the business. It is a social interaction and built over time.  Therefore, trust can be hard for a business to convey in a digital space. We’ve listed 20 ways to easily build more trust into your website. 

Are you overwhelmed with your small business marketing and don’t know where to start? Read how we created a plan for Jim’s furniture business that saved him time, by giving him focus, ideas and more sales.

Writing a blog isn’t just about using proper English or grammar.  Focus and personality are the key ingredients of a well-read blog. 

Writing is a skill.  Think of those endless hours in English class, writing sentences, stories and essays, only to have them pulled apart and slashed in red ink by the teacher.  It isn’t hard to write well, when you know the tips to follow.  They will make a huge difference in making your article or blog post easier to read, interesting and keep your reader engaged, right to the end. 

I know you are probably wondering why I have to bring up Christmas in August.  

Well, if Christmas is the big marketing event on your calendar – the time of the year when sales go through the roof and requires strong marketing campaigns to maintain and grow these sales.  The advice from seasoned marketers is to start now!

I promise this isn’t going to be one of those blogs about SEO that are going to numb your brain.  This is going to be real information that you, yes you can do to improve your blog SEO.  All you need is a new blog, and a little knowledge of your website back end for loading your blog.

Whilst most of us have a profile on LinkedIn, a few tweaks and some time engaging in the LinkedIn community will see you getting leads before you know it!  

Influencer marketing is word of mouth on steroids.  The best influencer marketing campaigns are the ones that don’t look like an advertising or marketing campaign, but their followers are made aware of your brand or product. 

Almost 50% of Australian consumers are now accessing social media every day (up to 79% for the 18-29 age group), yet only 31% of SME businesses actively operate a social media engagement strategy, according to the Sensis Social Media Report 2015.