Call me a nerdy copywriter, but nothing gives me a buzz like seeing your website pages on Page 1 of search engines.
In many ways I am your typical copywriter friend. The one that wears the black wayfarer glasses, drinks coffee all day long, lives with two cats and is often seen staring blankly with writers block. On the other hand, I also know the kind of content and copywriting that it takes to get to page one in search engines.
With a nice balance of analytical canniness, clever keyword selection, captivating copywriting and storytelling spirit - and no gaming the system - I create compelling content that connects you with your customers.
My expertise as a copywriter, is ensuring your Customers find you, and getting the right information onto your website that answers the questions they may have.
It’s a partnership: tell me the direction you want your company to go and any marketing or advertising strategy you are trying to achieve, I can do the rest.
my Mission
Your online success is mine!
Your content marketing should be something you have fun with, changing it, writing new content, as your business and your customers evolve - hard to do when you're running a business. That's where I come in.
My background is marketing and sales for medium and large size companies in international and national industries such as IBM, Telstra and Forbo.
I have an Arts degree and a Certificate IV in Media & Communications with Distinction. I have also completed courses on copywriting for the web and magazine article writing from the Australian Writers Centre.
I specialise in copywriting for the web - web copy and blog writing - and social media.
A great copywriter is someone who writes well and also reads a lot - when I am not writing, I am reading and researching, looking for new ways to see the world and finding bits of information that are interesting to your audience and customers.
Whether I use this information for your social media copywriting or as an idea for your blog, you get the benefit.
“I wanted to thank you for all your fantastic copywriting work throughout the year. I really appreciate working with someone as talented as you and hope we can continue to work together in 2017.
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“We have worked with Liz for the last two years for our website copywriting requirements. Liz is great at following and understanding a brief and has a real skill for writing from our client’s perspective. We’ve always found Liz to be prompt, professional, but most importantly - she writes great copy on even the most boring of subjects!”
some of my projects
A big thank you to my clients for valuing my copywriting expertise -
Creation of monthly newsletters - finding and curating content that is interesting, relevant and receives a high response rate from the database.
After researching the Chinese baby products market, created a script to produce a video outlining the benefits of baby merino wool products designed to attract Chinese parents.
Written pages for whole websites in a variety of industries including jewellery, interior design, accountancy, plumbing, dance, vending machines, website designers, property developers, manufacturers, IT companies, wedding photography, aviation, building, and travel accommodation.
Created a social media calendar for a registered training organisation, architect and builder.
Editing existing websites and marketing paraphernalia to ensure its customer readiness and SEO compliance.
Interviews of key stakeholders and written articles to add content to client websites.
Specific location and landing pages for finance industry, home maintenance, builder and locksmiths, to target key search engine criteria.
Created interesting project pages for a temporary fence website to add relevant content to their website.
Research and write regular blogs for many industries, including accountancy, builder, plumbing, locksmith, wedding photography, vending machines.
Research, gather content and write tenders and proposals to win business.
Regular content contributor to social media for the real estate industry, accounting, packaging solutions and sales training organisation.
Write a variety of news articles for a not-for-profit motorcycle association and use content for quarterly newsletters to members.
Update business profiles for a builder on their membership and lead generation sites to convey trust, experience and brand consistency.