You don't have to be a copywriter to write better

You don't have to be a copywriter to write better

Writing is a skill.  Think of those endless hours in English class, writing sentences, stories and essays, only to have them pulled apart and slashed in red ink by the teacher.  It isn’t hard to write well, when you know the tips to follow.  They will make a huge difference in making your article or blog post easier to read, interesting and keep your reader engaged, right to the end. 

Holiday Marketing - Avoid the holiday horror!

Holiday Marketing - Avoid the holiday horror!

I know you are probably wondering why I have to bring up Christmas in August.  


Well, if Christmas is the big marketing event on your calendar – the time of the year when sales go through the roof and requires strong marketing campaigns to maintain and grow these sales.  The advice from seasoned marketers is to start now!

The do's and don'ts of handling negative comments on social media [template]

The do's and don'ts of handling negative comments on social media [template]

Almost 50% of Australian consumers are now accessing social media every day (up to 79% for the 18-29 age group), yet only 31% of SME businesses actively operate a social media engagement strategy, according to the Sensis Social Media Report 2015.